Biovital Complex New communication formula
- Our simple idea
-
We are inspired by those who make an impression on us. Especially if they have such inexhaustible energy as Urszula Dudziak. We want to know the reason why she is so lively and we are not.
- What is important
-
We have reversed typical age roles. In our message, the "senior" has become a role model for overworked 40-year-old women.
efects
125 % The sales target
for Biovital Complex
has been exceeded
+ 17% Total sales growth
for Biovital brand
-
The effectiveness of the campaign was appreciated by the jurors of
Effie 2018
by granting it bronze award in the category “launch/relaunch”.